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Another great project I worked on a few months ago. Brand visual identity for SK Fitness, a New York based fitness brand. The goal was to create a bold, modern identity that reflects their strong but health focused approach to building better bodies. We went with a bright green palette to give the brand more energy, confidence, and a fresh, modern edge.
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Fan of the Picasso inspired direction 👌🏻
This project reminded me why I love branding.
Not because of the logo design—but because of everything that comes after it.
I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful.
Which mockup is your favorite? 👀
Going beyond just the logo into packaging and motion for Stolen Summer is exactly the kind of scope that makes a brand actually feel whole instead of just a mark slapped on things. Was there a piece of the system that almost got cut for time but you fought to keep in?
Your Brand Is Speaking Before You Do
Customers form an opinion about your business before they ever experience your product or service.
That opinion is shaped by your brand.
Not just the logo.
Not just the colours.
The entire identity.
Barbr Bento Motion was created to explore how a complete branding system can shape that perception through consistency, structure, and purposeful motion.
Instead of presenting individual assets, we focused on revealing how every piece of the identity - from typography and colour to brand applications and supporting graphics - works together to communicate one clear message:
Professional businesses build professional brands.
Because the strongest brands don't simply look premium.
They make customers feel confident enough to choose them.
If your visual identity isn't communicating your business's value, it may already be costing you opportunities before the first conversation begins.
Looking for a brand identity that helps your business earn trust, attract better customers, and stand out in a crowded market? Let's build a brand that works as hard as you do.
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