Working on motion for YONU.

The visual identity is starting to take shape, so I wanted to see how the logo could behave once it moves.

I explored two directions.

Option 1 is sharper and more engineered. Angular fragments build the mark, a controlled energy pulse moves across the frame, and the wordmark reveals with a more technical, performance-led feel.

Option 2 is quieter. Smaller movements, cleaner reveals, fewer elements, and a much more minimal sense of precision.

Same identity, two very different personalities.

I’m leaning toward one already, but curious which direction feels more YONU to you.

Option 1 or Option 2?

Exploring how the YONU mark behaves in motion while the identity is still developing makes sense. Are these intended for a short logo sting or a longer brand sequence?