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Hi, I'm Rahayu, a brand and creative designer based in Indonesia with 4+ years of experience building visual identity systems, social media design, and marketing collateral for startups, SMEs, and agencies.
Let's connect!
Also, I'm available for freelance projects and agency partnerships.
→ hello@rahayuputri.com
→ www.rahayuputri.com
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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This Social Media Mobile App was designed to create a more engaging, creator-focused, and visually immersive digital experience for modern users. Many existing social platforms feel overcrowded, distracting, and difficult for creators to build meaningful engagement. The goal of this project was to design a cleaner, smarter, and more user-friendly social ecosystem that puts creativity, communication, and content discovery at the center of the experience.
The app focuses on simplifying how users create posts, explore content, connect with communities, and manage their personal profiles through a modern mobile-first interface. Every screen was carefully crafted with intuitive navigation, clean layouts, vibrant visual hierarchy, and smooth interaction patterns to ensure an enjoyable and seamless user journey.
This project benefits clients by helping them launch a visually appealing and scalable social platform that improves user engagement, increases retention, and strengthens brand identity. The modern UI system is designed to support creators, influencers, and online communities while providing flexibility for future feature expansion such as live streaming, messaging, monetization, and AI-powered recommendations.
The overall design combines minimal aesthetics with high usability, making the platform feel both premium and highly accessible for today’s mobile audience.
Work Title: CAPCUT / Gourmet Typography Experience
Direction: Creative Typography / Brand Storytelling / AI Art Direction
What if CapCut was transformed into a luxury culinary world?
This concept reimagines the CAPCUT brand through cinematic typography crafted from sushi, ramen, mochi, seaweed textures, and editing-inspired visual elements. A modern Japanese model interacts naturally with the typography, blending food artistry, fashion, and creator culture into a single visual story.
The project explores how AI can turn a digital product into an immersive brand experience through bold visuals, premium aesthetics, and creative storytelling.
Created by: Nupur
capcutdesignstudiobrandidentitydesigncapcutchallengeAI VIsual DesignerBrand DesignAI Content CreationCapCutChatGPTDALL·E 2
Simon Sinek said "People don't buy what you do; they buy why you do it."
This is one of the most important truths many businesses today overlook, and it’s quietly costing them customers. Here's why;
You can have a brilliant idea, hire top engineers and designers, and build an excellent product. You can run different marketing campaigns, yet still struggle to attract customers. Often, what’s missing is the ability to clearly communicate why your product exists which is the real problem it solves.
This isn’t about saying “I built this because I love it.” It’s about explaining, in the simplest and most relatable way, how your product makes life better for your customers. That requires deeply understanding your audience, their challenges, needs, and desires, and shaping your offer to meet them.
And this is exactly where strong branding and marketing comes in.
Through thoughtful branding and logo design, we translate your solution into visual elements — marks, symbols, colors, and style that instantly connect with your audience. So people feel drawn to your brand even before they fully understand your product.
That’s precisely what we did for Atlas Global Technologies. View the case study here ➤ https://www.behance.net/gallery/242205107/Atlas-Telecom-Brand-Identity
Logo, Branding & Marketing Visuals for Atlas Global Technologies ©2025
logodesignerbranddesignerbrandidentityLogo DesignbrandingBrand DesignGraphic DesignAdobe IllustratorAdobe Photoshop
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