Rahayu Putri
A brand & creative designer
New to Contra
Rahayu is ready for their next project!
In this project, I crafted a visual narrative that allows each post to feel like the first page of a journey. Every destination was treated as a story: sometimes adventurous and bold, sometimes calm and reflective, sometimes filled with the thrill of discovery. Through carefully selected imagery and minimal yet purposeful messaging, the content invites audiences to imagine themselves already there.
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For Arcline Studio, social media was approached as an extension of architecture itself—structured, intentional, and timeless. In this project, I translated the studio’s design philosophy into a refined visual system where clarity and purpose take precedence. Each post is designed to feel like a quiet statement, allowing architecture, ideas, and process to speak without distraction.
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Tara Bakery’s social media presence celebrates softness, sweetness, and handmade quality. Each post highlights a single product story—freshly baked, visually comforting, and made with care. Scope: Social media design, visual marketing
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SORA Studio is a boutique clothing brand focused on casual, minimal, and unisex essentials. Built around the idea “Wear the Freedom,” the brand embraces simplicity, comfort, and versatility for modern urban life. Scope: Brand discovery, logo system, color palette, typography, brand guideline apparel & retail applications.
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Nena Gift is an online gift shop based in Banjarmasin, Indonesia, offering curated gifts delivered nationwide. This project focuses on building a cohesive brand identity that reflects the emotional value of gifting, personal, thoughtful, and celebratory. The scope covered a complete visual system, from logo design to packaging and collateral, ensuring a consistent and memorable experience across every touchpoint.
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Brand Identity | Earth & Bloom Cafe
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