For this SmallyPNG website header design concept, I designed the experience around one clear action: upload your images and reduce their size without losing visible quality.

The friendly panda gives the product personality, while the clean white-and-green interface keeps the tool simple and trustworthy. A large upload area, visual before-and-after comparison, compression results, and trust signals help users understand the value without reading too much.

Designed developed in framer with a focus on clear hierarchy, friendly branding, simple interactions, and conversion.