Crafting Success: Guiding Bonti Ceramics to Brand LaunchCrafting Success: Guiding Bonti Ceramics to Brand Launch
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Paola Badel, Bonti Ceramics
I had the pleasure of guiding Paola, a ceramics professor and the founder of Bonti, through a pivotal stage in her professional journey. Together, we navigated her transition from a corporate role to becoming a full-time founder of her own ceramic brand.
Our collaborative work included:
- Strategic Planning: Designing her roadmap for the year to ensure a sustainable business launch.
- Visual Identity: Defining her brand's essence through a curated selection of color palettes and typography.
- Creative Direction: Developing a cohesive "Route" for her digital presence, including custom templates for an elevated Instagram feed.
- Brand Voice & Narrative: Crafting a unique tone of voice and storytelling strategy to connect with her audience.
- High-Impact Mentoring: Ongoing 1:1 coaching sessions to provide strategic support and maintain momentum throughout her project.
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