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A speakeasy born from a single phrase.
One brief.
One rabbit.
A complete brand world built in a sprint.
Love this animation
Love the concept. Turning a simple brief into a full brand world like this is really impressive.
Appreciate it! I’m currently building AI agents and SaaS MVPs for founders — mostly automation and backend systems. What kind of projects are you working on lately?
Haha Nicee work!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Super cool!
The fastest way to know your brand is broken isn't a survey. It's listening to your sales team's first 30 seconds on a call.
If they're saying anything that contradicts the homepage, the brand is already losing deals.
I worked with a B2B platform last year where the founder kept apologizing on calls: "ignore the website, it's a bit out of date." Eight months out of date, in fact. They'd repositioned, moved upmarket, added a second product. The site was still selling to the company they used to be.
The "rebrand" they thought they needed was a homepage that didn't make their own sales team flinch.
We killed the identity scope mid-project. Locked the positioning. Rewrote the narrative around the new buyer. Rebuilt the homepage and one product page in Framer. Tuned the existing visual system to match.
Three weeks of work. The apology disappeared from sales calls. The "rebrand" conversation went with it.
Most brand problems aren't brand problems. They're surface problems wearing a brand costume. And the surface that lies loudest is almost always the one your sales team is trying to hide.
Looks great
As part of a creative brief, I developed the branding and menu design for BGL 🥯, a modern bagel bar concept where customers can build their own combinations from a wide range of ingredients.
The goal was to create a visual identity that felt flexible, approachable and playful, reflecting the customizable nature of the experience.
To support this, I designed an illustrated bagel mascot, experimenting with a more expressive and unconventional style compared to my usual work.
This project was a great opportunity to explore a lighter, more character-driven direction while maintaining a clear and cohesive design system.
This looks clean and well thought out. How long did it take you to bring everything together?
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