The layered collage and oversized type make this feel more like an editorial opener than a standard portfolio—great use of movement to build curiosity.
Purr & Pour Café 🐈☕
Purr & Pour is a playful branding concept for a cat-themed café, created around the idea of bringing together two things that make people ridiculously happy — coffee and cats.
For Purr & Pour, I developed a warm and playful visual language designed to feel welcoming, quirky, and a little bit whimsical.
The project explored how illustration can extend beyond a single artwork and become a complete brand experience — from the visual identity and illustrated elements to packaging, menus, social media creatives, and other customer touchpoints.
I wanted the brand to feel like a place where you could grab a coffee, hang out with cats, and forget about everything else for a little while. 🐾
Putting the prices in gold rather than the service names is the choice doing the real work — the number becomes the accent instead of the thing you soften, which is the reverse of how most rate cards handle it. Hard numbers do date a flyer fast though; did she get an editable file so she can reprice without coming back to you?