A look at the identity I’ve been working on for Sync, a car rental platform in Greece.
You pick the car you want and a local provider brings it to you. Pretty good starting point.
The goal was to give them a brand that could sit comfortably next to the big rental companies and still feel like people you’d actually want to rent from.
I kept their pink and built the layouts around a shape inspired by a car’s side mirror with real cars and Greek scenery inside it.
Big Greek headlines, plenty of space and a system their team can keep easily.
An older project from our archives, built around an existing crypto brand and its real visual identity.
We explored how the brand could translate across a data-focused digital experience, keeping token metrics, market data, and performance information clear and easy to scan.
Also revisited the identity through physical applications, including branded merchandise.