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Custom video testimonial slider — built in Webflow
For a recent client project, I built a fully custom video testimonial slider instead of relying on a third-party embed. Videos are uploaded to Cloudinary and the link is passed in as a src field on a custom Webflow component — giving full control over playback, styling, and the browsing experience (arrows, autoplay behavior, aspect ratio, etc.) without any platform branding getting in the way.
Small piece, but it's the kind of detail that makes a site feel custom-built rather than templated.
Open to building similar custom components for your next Webflow project.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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A beautiful website can still leave you completely unsure about what the company actually does. I’ve seen it happen with great typography, polished motion, and strong imagery.
Everything looks considered. The offer doesn’t.
For me, that’s usually a sign that the visual direction started too early.
Before designing the UI, I need to know what the page is promising, who it’s for, what makes it believable, and where the visitor should go next.
Once that’s clear, design can do its real job: give the message character, confidence, and a distinct point of view.
A premium website shouldn’t just look good in a mockup. It should make the business easier to understand.
Sleek! This is amazing
Looks great
A design system isn’t just a library of reusable components.
It’s a set of decisions you make once, so you don’t have to keep making them on every new page.
→ Define your colour tokens
→ Set a consistent spacing scale
→ Establish your type scale
→ Build reusable components with flexible variants
The result?
You spend less time figuring out how things should look and more time actually designing.
A page that used to take a day can start taking a few hours while staying consistent across the entire product.
For creators, founders, and growing teams, that consistency compounds quickly. Every new landing page, feature, or screen gets easier to build.
A good design system doesn’t just make your UI cleaner.
It makes your next 20 designs faster.
