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A complete website redesign for Bloody Rose Boutique, transforming a generic Shopify storefront into a dark, editorial experience that reflects the brand's alternative fashion identity.
I redesigned the visual system, homepage structure, navigation, merchandising, trust signals, and storytelling to make the digital experience feel much closer to the physical boutique.
Thank you! That was exactly the direction I wanted to push 🖤
Nice work
Thank you! Really appreciate it 🙌
"Made for the misfits" doing the positioning work in three words, sitting right against the full-bleed lifestyle shot, is the smarter move than a product-grid hero — it tells you who this is for before it tells you what's for sale, which is exactly what a generic Shopify template skips.
Exactly. The positioning does the heavy lifting before the product grid even starts. Appreciate the thoughtful breakdown. 🙌
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How do you keep a brand's promise of calm intact once real users start clicking through checkout?
Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.
I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.
For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.
Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...
Awesome!
After a great response on my portfolio last week I decided to turn it into a
@framer template, and its completely FREE!
It's a modern, type-led portfolio with smooth scroll transitions in every section and a clean, confident aesthetic that's built to look professional. Easy to customise, easy to make your own.
See it live
Check it out, experiment, break it apart, and make it yours. Happy building! and if you use it, I'd love for you to leave a review :)
Check it out in the Framer marketplace - https://www.framer.com/community/marketplace/templates/nina-park/
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