Here's branding + product design for Ballast.
Making fintech platforms is even more challenging than it seems - and the main thing isn't even the UX for me. We aimed at creating a dynamic & immersive visual experience as well. Since the majority of platforms are all looking the same nowdays.
Even a UX complex platform has to be visually appealing, it helps a few % at user retention - but of course UX has to be in place:)
@Studio /03 , our primary goal is to differentiate our clients on the market. Make them look like they've mastered the job for plenty of years.
My partner Stefan Hendrickx took care of the brand identity✨
#appdesign #brandstrategy #cleandesign #moderndesign #fintechplatform #showcase #homepage #userexperience #userinterface #figma #figmamake #investing #finance #animation