Meet mascot #3! Three mascots down, one more to go! For this one, I wanted to give the strawberry...

Meet mascot #3! Three mascots down, one more to go! For this one, I wanted to give the strawberry...Meet mascot #3! Three mascots down, one more to go! For this one, I wanted to give the strawberry...

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Jessica Titus

• Aug 23

Meet mascot #3!

Three mascots down, one more to go!

For this one, I wanted to give the strawberry ice cream brand another fun personality while keeping the playful, sweet character of the brand alive.

#MascotDesign #CharacterDesign #BrandIdentity #Illustration #GraphicDesign #AdobeIllustrator #BrandingDesign #StrawberryIceCream #CreativeProcess

Brand Design Illustration Adobe Illustrator Mascot Design

Snekha Gopalakrishnan

• Sep 10

Toadrinks - Brand Identity Excited to share TOADRINKS, a conceptual gut-friendly soda brand made for a lighter, more enjoyable way to sip. Built around playful personality, bold flavours, and a character-led visual world, the brand aims to make better-for-you choices feel fun rather than functional. I'd love to hear your thoughts in comments!

Brand Design brandidentity Illustration Adobe Photoshop Figma

Asif Aleem

pro

• Sep 10

The character-led route is exactly right for a gut-friendly soda: a playful mascot makes better-for-you feel like a treat instead of a health lecture, which is the whole positioning. Giving each can its own toad pose turns the mascot into a cast you can stretch across flavours and social, not just a logo.