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With over 10 years of experience in data analytics and business intelligence, I help businesses transform raw data into meaningful insights through Excel Automation, Power BI dashboards, SQL, and VBA solutions.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Sales Performance Dashboard | Power BI
Designed and developed an interactive sales analytics dashboard to help stakeholders monitor revenue, customer growth, product performance, and regional sales trends in one centralized view.
Tools Used:
- Power BI
-Power Query
- DAX
- PowerPoint (wireframing and dashboard planning)
My Contributions:
- Imported and transformed raw sales data using Power Query.
- Built a star schema data model by creating relationships between fact and dimension tables.
Developed DAX measures for:
- Total Sales ($105M)
- Total Quantity Sold (6M units)
- Total Customers (9,191)
- Average Unit Price ($17.6)
- Created Previous Year (PY) metrics and Year-over-Year growth calculations for sales, quantity, and customers.
- Implemented conditional formatting with dynamic color indicators to highlight performance changes.
Dashboard Features:
- Geographic sales analysis using Shape Maps.
- Monthly trends for sales, quantity, pricing, and customer acquisition.
- Customer segment analysis using donut charts.
- Product and country performance rankings using stacked bar charts.
- Interactive filtering for business units and service plans.
Business Impact:
The dashboard provides decision-makers with a single source of truth for tracking sales performance, customer behavior, and regional trends, enabling faster and more informed business decisions.
Data VisualizationMicrosoft Power BIBusiness AnalysisData AnalysisMicrosoft ExcelMicrosoft PowerPoint
Hi everyone 👋
I'm Jacinta, a data analyst focused on turning raw data into clear business insights using Excel, SQL, and Power BI.
Over the past few months, I've been intentionally building my skills through hands-on projects in sales analytics, business intelligence dashboards, SQL querying, and data visualization.
Some of the projects I've worked on include:
• Interactive sales performance dashboards in Power BI
• Excel-based business reporting and pivot table analysis
• SQL data transformation and segmentation projects
I'm currently focused on improving my analytical thinking, storytelling with data, and dashboard design while building a portfolio that reflects real business problems.
Excited to connect with founders, small businesses, and teams that need help making better decisions with data.
Looking forward to sharing more of my projects and learning journey here.
I'm equally looking forward to connecting with founders, startups, and teams who want to turn their data into actionable insights.
Customer Segmentation Using SQL CASE Statements
Used SQL conditional logic to segment records into business categories based on numerical thresholds. Implemented CASE WHEN statements to classify entities into low, medium, and high-value groups, enabling easier downstream analysis and reporting.
Skills Demonstrated:
- SQL
- CASE Statements
- Data Transformation
- Data Categorization
- Business Logic Implementation
- Feature Engineering
Business Value:
Converting continuous metrics into categories allows organizations to simplify reporting, improve customer targeting, and support decision-making processes.
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