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Building a brand?
My three non-negotiables: the essentials, the 60/30/10 color rule, and a value prop that fits on one line.
Curious what's on your list?
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Related posts
Which creative direction better communicates a Tech-Forward AI Brand Identity for anvio.online ?
25 voted
44%
32 voted
56%
57 votes
Closed
Fast vibrant energy gets my vote. The warm glow feels more human, which is nice for an AI brand.
Three weeks into building the Pasted website, after the design was approved, an 11-page document arrived with a whole new vision.
It was beautiful work, and it described a different project at the agreed price.
I asked them to decide: keep the approved scope, or pause and price the new idea separately. On day six, they chose the original. We shipped two weeks later.
Offering to price the new vision as its own phase also lets the client see what the idea costs without it feeling like a no. Was a change-order process already written into your contract, or did you build that path on the spot?
I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding.
I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus
The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium.
Now I'm curious about one thing:
Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal?
I have a feeling designers will disagree on this one
