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Aurelia — Luxury Skincare Brand Identity & Packaging Design
A premium skincare brand identity created to communicate purity, calm, and timeless beauty.
Aurelia combines a deep forest-green palette, warm ivory tones, soft gold details, and elegant typography to create a refined and memorable visual experience.
The identity was applied across:
• Logo and botanical monogram
• Skincare packaging
• Serum bottles and cream jars
• Product boxes and gift sets
• Business cards and stationery
• Shopping bags and storefront signage
Designed for a modern skincare brand that values natural beauty, thoughtful details, and premium self-care rituals.
Which detail stands out to you most—the packaging, color palette, or logo?
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One of my first identity projects from 2021. 🥹
SVNT was a skincare brand built around inclusivity, accessibility, and shaping the future of beauty. My goal was to reflect that through a futuristic but clean visual identity, keeping the system modern and simple while giving the brand room to celebrate individuality.
Looking back at this project four years later, it’s interesting to see what decisions still feel relevant to me today.
Do you ever revisit your early work and realize your design instincts were already there?
Curious - how did you approach making futuristic not feel cold, to keep the inclusivity/accessibility warm? The balance here is really nice.
For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.
Powerful greenish look 👌
A little preview of something I’m working on.
These embroidered patches are a small part of a much larger brand system, but details like this matter. The challenge is making sure the identity still feels distinct and intentional when it moves from screen to something physical you can hold in your hand.
That’s where a strong brand system starts begins to prove itself. More soon :)
