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When stories deserve more than documentation, they deserve a visual language of their own.
Criando Pontes is a short film built around memory, identity, resistance, and the lived experiences of women whose voices are too often overlooked.
For this project, I was responsible for the visual universe surrounding the film — creating the illustrations, animation assets, and graphic materials that helped shape its emotional and narrative presence.
My work included:
• Key art and official poster design
• Original illustration development
• Motion graphics and animation assets
• Visual identity system for the project
• Promotional and communication materials
• Social media assets and campaign visuals
Rather than approaching the artwork as traditional film marketing, the goal was to extend the story beyond the screen. Every visual element was designed to reflect the themes explored throughout the documentary: memory, body, voice, resilience, and transformation.
The poster became a visual narrative itself — bringing together the protagonists, symbolic elements, and emotional atmosphere of the film into a single piece that communicates both the intimacy and the strength of their journeys.
Projects like this remind me why I love working at the intersection of design, storytelling, and culture.
Criando Pontes was not only a film project. It was an opportunity to translate lived experiences into visual form and contribute to a story that deserves to be seen, heard, and remembered.
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The concept that didnt make it through the selection process but majority of the brand language, imagery and the visual identity system were adopted and harmonized with the selected one to create one unity and expand the entire design system.
The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste. This is paired with a confident, taste-led wordmark blending script and serif typography to spark intrigue and character.
The overall identity is editorial, bold, and creative-first slightly irreverent yet refined. It is opinionated rather than instructional, community-driven and culture-forward, designed to feel like a living platform rather than a one-off campaign.
The visual system combines pitch-black foundations with shades of grey, accented by subtle color tints, glowy gradients, grainy 3D elements, visual distortions, and futuristic AI-generated imagery, creating a rich, expressive language for rooms filled with artists, technologists, and builders.
You can see full project here
You can see the final selected direction.
Thanks for the feedback in advance, much appreciate your support.
wow, the visual identity is absolutely flawless. this work is fire! 🔥
Behind every visual identity is an emotion trying to be expressed.
Every brand, product, and creative idea carries a feeling behind it. Yet translating emotion into visual expression remains one of the most intuitive and subjective parts of the creative process.
Emotion Lab is an interactive creative playground that explores how emotions can become visual systems for creation.
Built around six emotional states, each experience unlocks its own curated visual language, featuring color palettes, gradient behaviors, and emotion-driven creative mechanics. Users can experiment, remix, and generate unique visual outcomes while staying true to the emotional character of the selected state.
Emotion Lab explores emotion not as inspiration, but as a creative framework.
Project Link:
https://untie-unit-65592182.figma.site
Community Link:
https://www.figma.com/community/file/1648425635877147408
WOW!
Additional 404 page animation I created for ALT - sports cards platform.
Nice creativity
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