Four logo concepts, one direction: calmness, warmth, mental health and professionalism.

Which one feels most aligned with the brief to you?

I think 3 or 4 work best. I really like the first one, but it moves away from the "calmness" concept

A closer look at the Spektra logo I designed.

The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.

There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.

This is fire, Daniel

The logo conveys the story