Title: Proper Form — Brand Identity & Visual Language

A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.

The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.

Created by Lepisov Branding in collaboration with @Creative Mints

Logo design: Ilya Gorchanyuk Creative direction: Dmitry Lepisov Brand identity: Lepisov Branding × Creative Mints

Using the logo mark as the big graphic across the layouts is smart. The purple to pink gradient gives recovery a more energetic feel.

URGENT DELIVERY TO CAPCUT WORLD LA! 📦🐋🛹 When all flights to Los Angeles are sold out, a true creator doesn't stay home—he wraps himself in bubble wrap, jumps into a cardboard box, and ships himself across a handcrafted needle-felted wool universe! For the CapCut World LA Challenge, I built a 36-second tactile stop-motion comedy starring my custom wool puppet alter-ego ("Alex Moon AI"). From dropping out of a cargo plane into the jaws of a giant felt whale, getting sneezed out over Venice Beach bodybuilders, and skateboarding down the Hollywood Walk of Fame right onto the CapCut World LA main stage—this is my wildest way to arrive in LA, assembled and sound-designed in CapCut Video Studio! 🧶🎬

This looks well executed and professionally presented.