Ye le Jani:
Perfectly said! Ranking is not enough anymore - being the AI's recommended choice is the new game. AEO + GEO is where visibility turns into trust!
Being found vs being chosen is a sharp way to put it. For client work I keep wondering how much of GEO is genuinely new technique versus just good structured content finally paying off. What has actually moved the needle most for your own brand's AI visibility?
For me, it’s a combination of structured content, strong entity signals, and consistent brand mentions across trusted sources. GEO works best when AI can clearly understand and trust your brand.
Same support inbox, one difference. Left keeps a human on every send. Right lets the AI send on its own once the draft confidence passes 90, refunds and cancellations excluded.
I built both in Relay this week and I still cannot decide.
Would you flip that switch for your own customers, and at what number?
I'd flip it per topic, not per score. A 90 on a question the AI has answered hundreds of times is safe. A 90 on a question it has never seen is still a guess. Can Relay set a different threshold per topic?