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Lifestyle driven Reel created for Noirvere, featuring the brand’s handbag naturally within a stylish café setting. The content focuses on creating an aspirational, relatable lifestyle around the product.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A creative experiment exploring how far generative video can go when the goal is to make a fictional vlog feel real — spontaneous, imperfect and believable rather than obviously AI-generated.
The project was inspired by the current wave of speculation around a possible Kanye West visit to Russia, as well as the unexpected viral spread of 'Silver Night' in Kanye West’s voice. Both became starting points for imagining an entirely fictional trip through Saint Petersburg.
The idea was to place a highly recognisable public figure into a completely different cultural and visual environment and explore how naturally the two could coexist on screen. Everyday locations, cultural details, movement and sound became part of the storytelling rather than simply serving as background.
The visual language deliberately moves away from the polished aesthetic often associated with generative AI, experimenting instead with a more naturalistic, vlog-like approach. The character needed to remain consistent across different locations and situations while the footage retained a sense of spontaneity and imperfection.
Created for the SYNTX AI challenge.
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A bit of Autumn vibe here, visual identity for the clothing brand inspired by tactical and outdoor gear, focusing on utility, style, and ruggedness.
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