Strategic AI Alliance Gains Overwhelming Media Coverage in APACStrategic AI Alliance Gains Overwhelming Media Coverage in APAC
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Theodore Woon
• Apr 11
The situation: A Singapore-headquartered AI infrastructure company was preparing to announce a strategic alliance with a Big Four consulting firm. The goal was to establish credibility with institutional investors and enterprise clients across APAC, with tier-one financial and technology media as the primary target.
What I did: Developed the narrative positioning the alliance as a market-defining move in AI infrastructure. Orchestrated a media day at the client's Singapore facility, hosting nine tier-one outlets. Managed all journalist relations, spokesperson preparation, and interview sequencing on the day.
The result: 147 articles published within 48 hours of the media day. Coverage secured across Bloomberg, Reuters, The Wall Street Journal, CNBC, CNA, and The Edge Singapore. Zero negative sentiment.
PublicityCisionCommunications
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