First Web Design Portfolio Project for a Fintech Auction PlatformFirst Web Design Portfolio Project for a Fintech Auction Platform
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Week 1 of moving into web design - building my first portfolio piece. For the project, I picked a fintech company that runs live auctions for debt portfolios, a marketplace where banks sell and investment funds bid in real time. Its a genuinely interesting product, but their current website looks like it was generated with AI in one go, and it doesnt properly show what the product actually is and how it works. So far I've researched the company and its market, written a brief, and started moodboarding. Its still in progress, but I like where the direction is heading.
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Artur's avatar
For a product that's hard to see, I'd be curious whether the hero could simply show the auction itself, a portfolio listed and bids coming in, instead of explaining it. Are your moodboard references leaning that way?
Hubert's avatar
Yes! While the moodboard is mainly for the feel and visual direction (I have just posted the final moodboard), the hero section idea is to actually show the live auction before a visitor read a single word. This is actually what I'm aiming for in all of my projects -...
Artur's avatar
That makes sense, and it gives the hero a second job. If the motion loops the bid-to-close sequence, the core promise lands in a few seconds even for someone who never scrolls.
Hubert's avatar
yes, exactly 🙏
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