Which pack would you reach for? One is cool and wet: a frosted mint case with a steel hinge, blue...Which pack would you reach for? One is cool and wet: a frosted mint case with a steel hinge, blue...
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Which pack would you reach for? One is cool and wet: a frosted mint case with a steel hinge, blue walls and a coral circle behind it, water underfoot and pellets drifting past a chrome ring.
The other is loud and angular: a faceted chartreuse tin on a yellow disc, purple set with a hard diagonal of light, triangular pieces orbiting on a clear spiral.
One is refreshing. The other is electric. 👇 #brandconcept #packagingdesign #artdirection
One is cool and precise: brushed steel tin on a blue plinth, a lit circle behind it, white pellets suspended in a slow arc under one hard beam.
The other is loud and playful: translucent pink case shaped like the fruit, lime green set with an arched recess, seeded cubes tumbling around it in flat bright light.
For this project, the Contra community chose these colors and the concept featured in this post: https://on.contra.com/ppTKmT
Now we’re moving forward. In one of the two animations, we’re thinking of showing the frames more clearly and adding a methane gas effect, but the client disagreed with us, so we decided to let the Contra community decide.