The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
What makes you trust a skincare brand before you've even tried the product?
For me, great branding is more than a logo. It's the feeling a brand creates from the first glance.
Recently, I developed a skincare brand concept called Zraya, focusing on premium packaging, visual identity, and a luxury customer experience. Every design decision was intentional, from the color palette to the packaging details.
Building this concept reminded me that strong brands don't just sell products; they create an experience people remember.
What's the first thing you notice when discovering a new skincare brand?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Wrapping up a skincare project I've been working on for the past few weeks.
From brand strategy and identity to packaging design for 4 amazing products, it's always rewarding to see everything come together in the final mockups.
Sharing a few sneak peeks before the brand officially launches ✨
Curious, what's your favorite phase of the branding process?
🎨 Design Poll: The Power of Color
It's interesting how a simple color change can completely shift the perception of a brand.
I designed the same hero section in two different color directions:
🟠 Orange Version: Bold, energetic, and attention-grabbing.
🟢 Green Version: Fresh, modern, and growth-oriented.
Everything else remains the same, yet each version tells a slightly different story and creates a different first impression.
If you were launching this brand today, which direction would you choose and why?
89 voted
78%
25 voted
22%
114 votes
Closed
Voted Green
Many wellness brands promise calm, balance, and self-care.
But when you look at their branding, it tells a completely different story.
Too much noise.
Too many competing elements.
No clear feeling.
People don't connect with wellness brands because of a logo.
They connect with how the brand makes them feel.
For this concept, I explored a visual identity for a wellness brand called Mora.
A softer color palette, refined typography, and simple brand applications designed to create a sense of calm before a customer even interacts with the product.
Because every touchpoint matters.
So if you're building a wellness brand, ask yourself
Does your visual identity reflect the feeling you want customers to associate with your business?
Challenges
View all
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
MagicPath
The canvas is infinite, and exploration is becoming the workflow. How are you using MagicPath?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?