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Meta Ads & Lead Generation Experience
I managed and optimized Facebook and Instagram advertising campaigns focused on lead generation and customer acquisition. My responsibilities included campaign setup, audience targeting, budget management, performance tracking, and conversion optimization.
I created and monitored lead generation campaigns, analyzed key metrics such as reach, impressions, cost per result, CPM, and landing page performance, and used the data to improve campaign results. I also collaborated with marketing and sales teams to ensure that qualified leads were properly captured, nurtured, and converted.
Through continuous testing and optimization, I helped improve campaign efficiency, increase lead quality, and maximize return on advertising spend.
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Local Business Lead Generation Ad
A short-form social media ad created to help a local business attract more leads through Instagram.
The video highlights a simple advertising strategy designed to help businesses reduce their reliance on Yelp, word-of-mouth referrals, and highly competitive Google search results.
My role: Video Editing, Motion Graphics, Typography, B-Roll & Visual Storytelling
The goal was to create a fast-paced, engaging video that clearly communicates the strategy and encourages local business owners in St. Augustine to take action
BEFORE it shows your post to a single STRANGER.
And most headlines tell it nothing.
The system is called 360Brew.
It doesn't just read your post.
It reads your profile, your last posts,
and the reader's history.
Then it asks one question:
"Who is this person an expert for?"
No clear answer?
No stranger reach.
That matters more than ever.
Per 2026 algorithm studies, only ~31%
of a LinkedIn feed comes from people you follow.
The other ~69% is interest-based.
Strangers. Your future clients.
Two more numbers worth knowing:
→ 8 on-topic posts out of 10 beat 6 out of 10
by roughly 30% in reach.
→ Your profile now counts as proof.
If your headline says "Helping people grow,"
the AI can't place you anywhere.
So posting more won't save you.
→ Rewrite your headline:
"I help [who] get [result]."
→ Make your About and banner say the same thing.
→ Keep 8 of every 10 posts on that one problem.
(Yes, it feels boring.
Boring is how the AI learns you.)
Being known for one thing
beats being liked for ten.
Paste your headline in the comments.
I'll tell you what LinkedIn probably thinks you do.
Your Team Doesn’t Need More Leads. It Needs a Better System to Handle Them.
How many potential clients are being lost because someone has to manually find prospects, research companies, qualify leads, update the CRM, write outreach messages, follow up, and track responses?
The expensive part isn’t just the time.
It’s the qualified lead that never gets contacted, the follow-up that gets forgotten, and the hours your team spends doing repetitive work instead of closing opportunities.
That’s exactly what this AI Lead Generation Agent built with n8n is designed to solve.
It can turn a repetitive lead-generation process into an automated workflow:
Find Leads → Research & Enrich → AI Qualify → Score → Save to CRM → Generate Personalized Outreach → Human Approval → Send → Track → Notify → Report
Instead of treating every prospect the same, the AI can analyze available lead information against your Ideal Customer Profile (ICP), organize and score prospects, and help prioritize the opportunities worth your team’s attention.
For outreach, it can use available business context to prepare personalized messages instead of sending the same generic pitch to everyone.
And when human judgment matters? Keep it.
Add an approval step so your team can Approve, Edit, or Reject an AI-generated message before anything is sent.
The result is simple: less repetitive research, faster lead handling, organized CRM data, more consistent follow-ups, and more time for your team to actually sell.
This workflow can be customized for B2B companies, SaaS businesses, agencies, real estate, recruitment, consulting, e-commerce, local businesses, service businesses, startups, and other sales teams.
Already have a lead-generation process? → Send me your current workflow, and I’ll show you where AI automation can remove the repetitive steps.
Still generating and managing leads manually? → Tell me your business and ideal customer, and I’ll help map out an AI lead-generation workflow around your process.
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Seeing the AI qualify and score leads before they hit the CRM really cuts the noise and lets the team focus on the real opportunities.