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I'm thrilled to finally present the complete case study of the Jumpa Brand Identity Design.
From the outset, we focused on more than visuals.
We began by pinpointing the core problem: the difficulty in sending and receiving cross-border payments smoothly. We then developed a brand strategy to guide all future decisions. From positioning and tone to visual identity, every element was crafted to reflect Jumpa’s fundamental purpose and ambition.
Every aspect of the identity from the logo concept to the color palette and supporting features was thoughtfully designed to engage people and spark their interest.
A highlight of this project was the client's feedback.
What started as a "brand identity project" quickly grew into my role as the design lead for the brand.
For me, each project is about more than just design; it's about addressing real issues, conveying the right story, and creating something that extends beyond aesthetics.
This project was no different.
The full case study is now live on my Behance, linked in my bio.
If you're working on something meaningful and need a brand design that truly makes a difference, let's connect.
DM or email me at cthumbs213@gmail.com.
I'm Cthumbs, your ideal brand designer and illustrator.
The network for creativity
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