I’ve always said: great design is nothing without user connection. When you're building an app like HOLLY, understanding what truly motivates your users is key. You can have stunning UI/UX, but if it doesn’t speak to your users’ needs, you’ve missed the mark.
HOLLY is a prime example. We didn’t just create a visually appealing app; we created one that resonated with users on an emotional level. How? By focusing on the core challenge - procrastination and motivation. Users don’t just interact with the app; they connect with it. And that connection is what drives engagement.
✅ After analyzing drop-off points, we made crucial design adjustments. The result? A 25% boost in user retention. The numbers speak but the real story is design that builds trust.
Designed a dashboard concept for tracking net worth across every asset type — stocks, crypto, property, pensions, funds, cash, and liabilities — all in one place.
Instead of the usual pie chart or bar graph, the centerpiece is a dial: a single, glanceable gauge showing where your wealth actually sits. Behind it, a quiet grid of every asset category fades in and out of visibility, reinforcing that everything's accounted for even when it's not the focus.
Dark UI, a single confident green accent, and a lot of negative space — built to make a genuinely overwhelming task (seeing your entire financial picture at once) feel calm instead of cluttered.
Working on the homepage for Still Blooming, a wedding and floral studio, I explored two different layout directions for the hero section. Same brand, same copy, just a different structure and visual rhythm.
Option 1 : Left Aligned. Text sits on the left with supporting content beside it, giving an editorial, asymmetrical feel.
Option 2 : Centered. Everything is stacked and centered, giving a clean, balanced, more classic hero layout.
Would love your honest UX/UI take which direction feels more elegant, functional, and true to a wedding/floral brand, and why?