Same brand brief. Same subject. Two completely different creative directions. Designed two hero s...Same brand brief. Same subject. Two completely different creative directions. Designed two hero s...
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Team Sections: Professional Only or Professional + Personal?
A team section can build trust in different ways.
Version A - Professional. Focuses on the coachesā professional experience - their expertise, years of practice, and approach to working with clients.
Version B - Professional + Personal. Keeps this information but adds a Weekend Mode with personal photos, interests, and small stories about life outside work.
For a coaching website, both sides matter: expertise shows competence, while personality helps visitors feel a human connection.
Which version would make you more likely to choose a coach?
š§Ŗ TASTY TEST Which version would you press play on after a long day?Same wellness player. Same controls. Two moods.
š A Ā· Peach Glow
Peach, pink, and lilac. Warm and playful
šæ B Ā· Sage Calm
Sage, mint, Soft and airy
Both let you mix rain, piano, and air. But the palette sets an expectation before you hear anything.
š” Growth Insight: The listening experience starts before the sound does.
My hypothesis: matching the palette to how users want to feel could encourage them to start. Iād test time to first play and session start rate.
Which feels like your kind of reset? š A or šæ B?
Follow for the next Tasty Test.