Building a website for a semiconductor AI company taught me something most designers don't talk a...Building a website for a semiconductor AI company taught me something most designers don't talk a...
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Bernice's avatar
Bernice Ebenezer
max
• 1d
Building a website for a semiconductor AI company taught me something most designers don't talk about.
Technical expertise and clear communication are two completely different skills. Most B2B tech companies are brilliant at the first one and genuinely struggle with the second.
My job on the Lavorro project was to translate their complex offering into something a decision-maker could understand and trust immediately. Not simplified. Translated.
That's the work behind the work on every technical project I take on.
Check it out
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MD Rafee 's avatar
MD Rafee Alam
• 17h
Translated, not simplified is a sharp distinction, simplifying loses the substance a technical buyer needs to trust you.
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