New carousel concept for a med-spa client's Clear + Brilliant® laser treatment. Contrasting dark-to-light backgrounds to move the viewer from "the science" to "the glow" — serif type, minimal layout, letting the typography do the work.
#GraphicDesign #SocialMediaDesign #InstagramCarousel #BrandDesign
#SkincareMarketing #AestheticsBranding #MedSpaMarketing #EditorialDesign
#TypographyDesign #DesignProcess #FreelanceDesigner #DesignPortfolio
I created a lettering system where every letterform represents one of the things designers routinely hear from clients.
The typeface becomes a visual dictionary of bad creative feedback, that proves the statement wrong.
Patricia — Personal Singer Website. Bold, personal, and a little dramatic.
I played with oversized typography, monochrome photography, and an editorial layout to create a space where the artist’s personality feels just as important as the music.
COVERA — Business Insurance Landing Page. The full page, now in motion. Bringing the whole concept to life made the bold typography and modular sections feel even stronger, with motion adding just enough energy without making the experience feel too busy.