Should every brand have branded merchandise? I don't think so. Merchandise only works when it ser...

Should every brand have branded merchandise? I don't think so. Merchandise only works when it ser...Should every brand have branded merchandise? I don't think so. Merchandise only works when it ser...

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Faruk Mustapha

• Jul 25

Should every brand have branded merchandise?

I don't think so.

Merchandise only works when it serves a purpose. For some brands, it's marketing. For others, it's culture. For internal teams, it builds belonging. For customers, it becomes a reminder of the brand.

I designed this hoodie concept to explore how a visual identity translates into something people would actually wear.

What's one branded item you've received that you still use today?

Brand Design Brand Strategy Adobe Suite

Artonest Design Studio

pro

• Sep 29

Rectio — Brand Identity Brand Identity • Visual Direction • Business Cards • Mockups A modern and minimal branding direction for Rectio, from visual identity to business card applications. Created by Artonest Design Studio — artonest.design

Completed work

branding Figma visualdesign Brand Design Framer Website Development Web Design Framer

Alaa

pro

• Sep 29

Clean, minimal, and so professional. Love the business card mockups!

M Aadil Ali

• Sep 29

I Just Created NOIRÉ 🔥

A Coffee Brand Built Around the Pause.

NOIRÉ is a premium café brand built around a simple idea: Great coffee should feel like a moment of pause, not another part of the routine.

The project explores a complete visual identity, packaging system, takeaway cups, coffee bags, tote bags, menu design, café applications and lifestyle campaign direction.

Instead of relying on the usual loud coffee aesthetics, I built NOIRÉ around deep charcoal, warm ivory, soft graphite, refined typography, subtle botanical illustrations and quiet editorial compositions.

The visual language is intentionally dark, tactile, and understated - giving every touchpoint the feeling of a slow morning, a quiet table, and coffee worth taking your time with.

From the cup in your hand to the café around you, every detail was designed to make the brand feel like a ritual.

Waiting for your thoughts in the comments 🙌🔥

Completed work