AREA’s identity began with a simple idea: structure can make a brand more distinctive.
We explored it through bold typography, geometric forms, and a restrained monochromatic palette, bringing clarity and consistency to every touchpoint.
A look behind the identity of Bocaditos—a playful blend of retro diner culture and classic cartoon character design.
Meet Bocadito: part chef, part cowboy, always full of attitude. Built around a signature red zigzag, the mascot moves through different poses and costumes while keeping a consistent identity.
This brandbook brings the thinking together: references, character rules, and a visual system designed to keep things recognizable as the brand grows.