The Concept:
To create a relatable "anthem" for developers and remote workers experiencing burnout. The goal was to produce a track that balances a catchy, commercial Pop/EDM sound with satirical lyrics about corporate life.
The Execution:
Using Generative AI, I designed a Tropical House track with a specific focus on "Earworm" melodies.
Lyrical Engineering: Crafted lines that resonate with tech professionals (e.g., "Close the laptop," "Pay for my therapy"), blending humor with a catchy hook.
Sonic Branding: Prompted for "Upbeat Summer Vibes," "Pluck Synths," and "Relaxing Basslines" to evoke a sense of immediate relief and vacation.
Visual Packaging: Integrated the audio with a loopable "Drone & Suitcase" visualizer to maximize engagement on professional platforms like LinkedIn.
For the CapCut World LA Challenge, I created a short, absurd sitcom-inspired comedy about a girl from Armenia who finds the most ridiculous way to get to Los Angeles.
My creative process:
Concept & Storytelling: I came up with the original idea, storyline, characters, and comedic moments.
Visuals & AI Generation: I created the character, environments, and individual video scenes using CapCut.
Editing: I combined all the generated clips in CapCut, adding transitions, sound effects, dialogue, and sitcom-style title cards.
Music: I generated an original comedy-inspired soundtrack using Suno.
The goal was to combine cinematic realism with ridiculous situations, expressive emotions, and classic sitcom humor.
What if headphones had been invented in Edo-period Japan? 🎧
I created OTO for the Recraft × Contra Archive Style Challenge, inspired by my love for traditional Japanese ukiyo-e illustrations.
I used historical Japanese prints to create my own custom Recraft Style, then imagined a series of vintage advertisements for headphones that never existed in that period.
I had a lot of fun bringing these imaginary scenes to life, from curious crowds discovering a new invention to people enjoying music in their own little worlds. I also experimented with subtle animations to make some of the illustrations feel like living woodblock prints.
To complete the experience, I created the music using Suno, drawing inspiration from traditional Japanese melodies to complement the atmosphere of the project.
A big thank you to Recraft, Contra, and Suno for helping bring this creative experiment to life!