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Title: Most Brand Writing Is Being Ignored—Here’s How I Fix That
Most brand emails sound like a robot wrote them in 2014. Stiff subject lines. Heavy paragraphs. Zero personality.
I rewrite them so people actually open, read, and click.
If your email open rate is stuck below 20%, the copy is usually the problem.
3 words I cut from almost every draft: Very, Just, Really.
They weaken your message more than you think.
Clear writing isn’t about adding words. It’s about removing everything that doesn’t earn its place.
My writing process (simple but effective):
• I read the brand’s recent emails
• Spot what’s working (and what’s noise)
• Write the subject line last
• Cut at least 30% before finalising
Because the real writing happens in the editing.
“We have a blog but nobody reads it.”
I hear this a lot.
Most times, the issue isn’t traffic—it’s the first two sentences. If the opening doesn’t hook, the rest doesn’t matter.
Your intro is your audition. Treat it like one.
I started writing because I kept seeing the same gap: Great products paired with forgettable words.
And in most cases, the words are what decide whether people stay or leave.
If you need emails people actually read or blog posts that hold attention and convert, I can help.
DM me here or on Instagram.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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One Shot Campaign Emails using Paper and Resend
I've been building websites and digital products for years. And one thing that never got easier? Creating email templates.
Here's what the old process looked like:
→ Design in Figma (or wherever) → Export every image manually
→ Upload to S3/R2/wherever — remembering the folder structure, the naming conventions
→ Copy public URLs back into code
→ Write the HTML by hand, or fight an email builder
→ Load Google Fonts correctly (or watch them break in Outlook)
→ Test it. Fix it. Test it again. Cry.
→ See your therapist. Cry.
→ Finally get it into your ESP
That's not a workflow. That's a tax on creativity.
So I built something different using Paper's connected canvas.
The new flow:
1. Design the email inside Paper — layout, content, images, all of it
2. Cursor reads the design through the Paper MCP
3. Images are automatically pushed to a Cloudflare R2 bucket via the Cloudflare MCP
4. The Resend template is created via the Resend MCP — Google Fonts loaded, inline styles correct, pixel-perfect to the design
5. Done.
One canvas. Three MCPs. Zero manual handoffs.
This is what I think "agentic design" actually means — not AI generating something from a vague prompt, but a connected canvas where your tools talk to each other and the heavy lifting just... disappears.
Huge thanks to the Paper team for building the infrastructure that makes this possible. Excited to see where this goes.
Full walkthrough in the video below.
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LinkedIn Post
Nice!
𝐍𝐨𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐫𝐞𝐩𝐥𝐢𝐞𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐩𝐨𝐬𝐚𝐥?
This one mistake could be the reason.
You’re not alone.
you find Clients or Job
you send a DM/ Email (Proposal /Cover Latter/ Email script)
and then… silence
No reply. No response.
Many times, it feels like the platform is the problem.
You switch from one social media platform to another…
or try different freelance platforms…
but the result stays the same.
Most people then start thinking their product or service isn’t good enough.
But honestly…
the problem is often not your product or service...
It’s your proposal.
A normal proposal sounds like:
“I can do this work, I have 2–3 years of experience,
I’ve worked with many clients before,
I can deliver this on time,
please consider me for this project…”
or
“Hi, this is my product, it’s very high quality,
we offer the best price in the market,
you can check it out,
let me know if you’re interested…”
But a good proposal works differently.
Instead of talking about yourself, it sounds more like:
“Hey [Name] (avoid Sir / Mem word),
I saw your requirement and I think the main issue here is [problem].
If this isn’t handled properly, it can affect [result/impact].
I’ve worked on similar cases where we improved [specific result].
For your case, I’d suggest starting with [clear idea/approach].
If you’re open, I can share a quick sample or direction based on your exact requirement.”
It talks about the client.
It shows you understand their problem.
It builds trust before the work even starts.
Over time, I’ve written proposals for 100+ clients,
and one thing became very clear:
A well-written proposal can increase response rate 3–4x
and significantly improve lead-to-conversation conversion.
Same product. Same service. Same skill. Same person.
Different proposal = different results.
If you’re facing:
no replies
low response
getting ignored after sending proposals
Then maybe it’s time to fix your proposal.
Whether you’re a freelancer, Job seeker,
or a small to mid business owner selling a product / service…
a 💪💪💪 proposal can change everything.
#ClientHunting
#ProposalWriting
#ClientAcquisition
#LeadGeneration
#SalesStrategy
#PersonalBranding
#SocialMediaMarketing
#BusinessGrowth
#SmallBusiness
#B2BMarketing
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