BRILLIANT D-BRAINS
Helping brands with clear email and blog writing.
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Title: Most Brand Writing Is Being Ignored—Here’s How I Fix That
Most brand emails sound like a robot wrote them in 2014. Stiff subject lines. Heavy paragraphs. Zero personality.
I rewrite them so people actually open, read, and click.
If your email open rate is stuck below 20%, the copy is usually the problem.
3 words I cut from almost every draft: Very, Just, Really.
They weaken your message more than you think.
Clear writing isn’t about adding words. It’s about removing everything that doesn’t earn its place.
My writing process (simple but effective):
• I read the brand’s recent emails
• Spot what’s working (and what’s noise)
• Write the subject line last
• Cut at least 30% before finalising
Because the real writing happens in the editing.
“We have a blog but nobody reads it.”
I hear this a lot.
Most times, the issue isn’t traffic—it’s the first two sentences. If the opening doesn’t hook, the rest doesn’t matter.
Your intro is your audition. Treat it like one.
I started writing because I kept seeing the same gap: Great products paired with forgettable words.
And in most cases, the words are what decide whether people stay or leave.
If you need emails people actually read or blog posts that hold attention and convert, I can help.
DM me here or on Instagram.
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