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I've been leaving groups and unfollowing accounts I once thought I needed.
They weren't necessarily bad. My needs and direction changed.
Consistency isn't loyalty to every strategy you've tried. It's staying committed to your direction while adjusting the route.
What have you outgrown?
I'd also love to know what kind of people everyone is intentionally trying to connect with these days. New collaborators, people in your industry, founders, mentors or simply people with interesting perspectives?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A CRM full of duplicates is a CRM nobody trusts, and a CRM nobody trusts stops getting used.
• Merge duplicates on a schedule with HubSpot's duplicate management tool.
• Make the fields you need required on every form, and give every contact an owner.
• Set lifecycle stages with workflow rules, not by hand.
• Imports deduplicate on email; archive lists nobody uses.
Which of these is the messiest in your CRM right now?
Follow for more videos: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio
Duplicates are the messiest part in my experience too. One contact with three records and nobody knows which notes are current. Giving every contact an owner is the step most teams skip, and it shows.
One of the best ways to retain your customers is by building trust through various forms of guarantees. One approach is offering loyalty points or credits that can be exchanged or used as real currency on the platform. This sparks the customer's curiosity, encouraging them to stay active and engaged in order to earn those rewards. Second, it acts as a safety net: if a customer isn't well served, they can claim a gift or compensation that clearly shows we care about them and that the issue was simply a misunderstanding.
Most founders don’t need a better brand deck.
They need to stop losing weeks to back-and-forth.
I run brand and positioning sprints,
so this might sound odd coming from me.
But hear me out.
Good strategy still dies inside a messy process:
↳ Feedback buried in email threads
↳ A logo “approved” on a call, reopened three weeks later
↳ Nobody sure which file is final
Most delays I see aren’t creative problems.
They’re process problems.
So every client gets a private portal:
→ One page per phase, with its own comments
→ Contract and brief that lock once you tick approval
→ Invoices visible only to you and one or two people you choose
→ A Loom walkthrough on day one
If you’re hiring a brand partner, ask:
1 → Where will my feedback live?
2 → What happens after I approve?
3 → Who can see my invoices?
If the answers are “email,” “we’ll see,” and “everyone,” expect delays.
Strategy gets the credit.
Process protects your timeline.
Take a look at the process demo here.
P.S. What slows you down most when working with an agency or freelancer: feedback, approvals, or handoff?
founder delays kill more brand projects than bad design does honestly