This video was created by me; I only used AI to create the background image, from the lettering to the hand-drawn effects, which is often used to increase visibility on websites.
Where should the photo live - behind the words or beside them?
Same pilates studio, same headline.
01 - Photo as the background. Full-bleed atmosphere: the room wraps around the words. Immersive and cinematic, but the text only survives thanks to a darkening overlay laid over the image.
02 - Photo beside the text. A clean split: words on calm ground, the room in its own column. Everything readable at a glance, the trade is a little less drama.
One sells the feeling. The other sells the clarity. Which hero would make you book the class?
1M views in 3 days for OpusClip launch.
Obviously not just the video - it's the team, the timing, the distribution push. But I'm genuinely proud to be the part that moves that fast.
Delivered in 14 days.
Have a product launch coming up? Feel free to DM me.
The launch piece makes the product story feel tangible—the checkmark sequence and kinetic type build a clear sense of momentum without losing the human proof behind the result. Great example of motion carrying the narrative.