From 28 days to 24 hours: rebuilding company incorporation EasyBiz helps SMEs in Luxembourg register and run their business. Opening a company in Luxembourg took founders up to 28 days: fragmented stages, endless document uploads, and a compliance process no one could see into. I redesigned it end-to-end into a transparent, AI-assisted pipeline, and cut registration to under 24 hours, making EasyBiz the first in the country to do it in a day. As a founding designer, I built the product's design function from scratch: the design system, website, core features, and marketing, and rebuilt the KYC onboarding that sits at its heart. Outcome Measured over 2.5 years on the product, from support and marketing data and from interviews and HubSpot analytics with 100+ real users through 2025–26: 28 days → under 24 hours to complete company registration. Confirmed by the back-office team (see the Slack messages at the end). −60% KYC process time I digitised the full document workflow and added auto-validation. −90% compliance follow-ups A structured client & supplier registry meant the back office stopped chasing missing answers. −80% file mismatches A linear checklist and focused modals cut wrong files and final-stage delays.