Not every strong logo concept makes it to the finish line. This was one of the directions I explo...Not every strong logo concept makes it to the finish line. This was one of the directions I explo...
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Hunain K.
• Aug 18
Not every strong logo concept makes it to the finish line.
This was one of the directions I explored for FOHDO, a CRM solution helping businesses manage customer journeys and focus on better outcomes.
The concept explored direction, clarity, and progress through a geometric mark built around movement and pathways, paired with a confident B2B visual language.
It wasn’t the final direction, and that’s part of the process.
The goal isn’t to make every concept work. It’s to find the direction that solves the brand’s problem best.
The finalized FOHDO identity and full branding system are coming soon.
Would you have taken this direction further, or explored something completely different?
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