PACKAGING DESIGN: ApexForce LTD.

THE CHALLENGE: It was make their first product packaging standout in the shelf in comparison to other pest control product, which are usually color filled and maximalist designs MY SOLUTION(my thought process): In order to make it stand out i took inspo from other industries like the perfume and the cosmetic industries. RESULT: I first made a transparent variant with a black spray head with a warning sign to help not mistake it for a perfume, but after presenting the design, the client told me that their chemical formular is susceptible to sunlight and such it won't be suitable. So, i pivoted to the an opaque white bottle leaning to the clean aesthetic, positioning the product as a kind of cleaning agent (that kills bugs as opposed to germs).