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A brand concept for Square Apps, built around a simple idea: being the missing piece a store needs to feel complete.
The mark features a modular shape with a cutout slot, illustrating how the final piece fits perfectly into place.
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A collection of logo concepts created for a honey brand, exploring different visual styles and directions for a warm, natural identity.😍
A self-initiated logo project based on a fictional design brief for Giant.
The brief was for a pre-construction apartment brand offering solar-powered homes, targeting millennials. The identity needed to feel delightful and affordable, with a purple pictorial mark that could also work on vehicles.
For my concept, I wanted to move away from the usual house or building symbols. I explored an animal-inspired mark combined with a hook shape to create something bold, playful, and easy to recognize.
I kept the shapes simple and strong so the mark could work well even when printed on the side of a vehicle.
This was a self-initiated practice project where I explored how to turn a given brief into a visual identity concept.
WUP — Modern Logo & Brand Identity Concept ↗️
WUP is a contemporary brand identity concept built around one simple idea: turn movement into a memorable visual identity.
At the center of the identity is a custom geometric symbol that combines the letter W with an upward directional form — creating a mark that communicates progress, movement, and forward momentum while remaining simple and recognizable.
The visual direction focuses on clean geometry, strong proportions, and a flexible identity system designed to work across digital and physical brand touchpoints.
Special attention was given to:
• a distinctive W-based symbol designed to remain recognizable at different sizes;
• an upward visual cue that communicates growth, progress, and ambition;
• balanced geometry and negative space for a clean, modern appearance;
• a refined wordmark that complements the symbol without competing with it;
• a flexible color system that allows the identity to adapt across different applications;
• strong contrast and clear visual hierarchy for digital and print environments;
• scalable construction that keeps the logo effective from small icons to large-format applications;
• consistent brand applications that demonstrate how the identity can extend beyond the logo itself.
The result is a modern identity system that feels confident, scalable, and distinctive — built to give WUP a recognizable presence while leaving enough flexibility for the brand to evolve.
Looking to create a distinctive logo and identity for your startup or business?
Let’s build a brand that doesn’t just look professional — it becomes recognizable.
🌍 Available for projects worldwide
