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Title:
Wooden eyewear brand: origin story carousel
Description:
A small eyewear brand making frames by hand from local walnut. The problem: "sustainable" content that looked like everyone else's, all nice product shots and no story.
Insight: people don't buy wood, they buy the hands, the place and the process behind it. The origin is the brand.
What I did:
Brand carousel following one pair from sketch to prototype, production, quality check and finally the face
A recurring visual system: dark wood, warm light, bold headline, gold accent line
Copy with a clear call to action ("Walnut or cherry, which one is yours?")
Positioning, tone of voice and content pillars for a repeatable editorial rhythm
Sketch → Prototype → Production → Wear.
Created during a marketing internship. Visuals created with AI-assisted tools, concept and art direction by me.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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