¡Quiero Saber! — Campaign Content & Visual Direction

The context: ¡Quiero Saber! is a social awareness campaign born from a coalition of Colombian organisations focused on social policy research, created to bring clarity and accessible information to the public about government decisions. Its second edition focused on COVID-19 — building a bridge between policy and society so both decision-makers and vulnerable populations could stay informed on how those decisions affected them.

My role: As part of my work with Cedetrabajo, I led the design and art direction for this edition — developing an adaptable graphic line built around the campaign's core logo, flexible enough to shift with each new topic and intended outcome while staying visually consistent across every piece.

What I did:

Designed and adapted campaign content across formats for public distribution

Built a mood board and visual direction to guide tone and consistency across the edition

Ensured every asset stayed on-brand while adapting to different policy topics within the campaign