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RAUD 🔥
A kratt — the Estonian folk-horror mascot for every tireless machine we build to work for us.
Loyal, tireless, quietly terrifying: he steals wealth for you all night and asks nothing — until you run out of work for him, and he burns the house down.
One creature, carried across four registers — same kratt every time:
• Music video — his motion register: RAUD wakes, takes flight across the moon with a trail of fire, and drops his loot before dawn
• Sticker pack — die-cut stickers for the laptop-lid crowd
• Tattoo flash — a blackwork flash sheet, mascot as fan ink
• T-shirt / merch — bold blackwork print, band-merch aesthetic
Not corporate touchpoints but a living subculture around a band that doesn't exist. All concepted, styled and animated in @recraftai.
Link to project: https://www.recraft.ai/project/2a9e17c3-269f-48e6-8f50-8d37cf438c69
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