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A Glimpse Inside Your Mind
Exploring a calmer, more human way to visualize the mind.
A personal brain report concept that brings together focus, memory,:: and cognition in a soft, futuristic interface. The idea was to make something complex feel a little more intuitive, without overwhelming the experience.
Just an exploration of what a more thoughtful health interface could look like.
#ConceptDesign
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AMSW — Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
Tools: Adobe Photoshop · Illustrator
Is this made with AI?
Just wrapped up a new redesign, and I’m really happy with how it turned out. 💻
Can’t wait to share more details and the live site soon...
Sitting on this before the reveal instead of rushing to post it says you're already happy with how it landed, so now I'm curious what part of the redesign you're most excited for people to see once the site goes live.
🧪 TASTY TEST Which version would you press play on after a long day?Same wellness player. Same controls. Two moods.
🍑 A · Peach Glow
Peach, pink, and lilac. Warm and playful
🌿 B · Sage Calm
Sage, mint, Soft and airy
Both let you mix rain, piano, and air. But the palette sets an expectation before you hear anything.
💡 Growth Insight: The listening experience starts before the sound does.
My hypothesis: matching the palette to how users want to feel could encourage them to start. I’d test time to first play and session start rate.
Which feels like your kind of reset? 🍑 A or 🌿 B?
Follow for the next Tasty Test.
👉 Building a wellness app? Book a mobile app strategy session
https://calendly.com/asol_design/book-diagnostic-call-linkedin-clone
#MobileAppDesign #WellnessApp #AsolDesign
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sage calm..🎉