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This project is a full business analysis of an e-commerce toy store using Power BI.
Instead of just showing numbers, the focus is on answering real business questions: Where are we losing customers? Which marketing channels actually drive revenue? Which products are profitable vs risky? Do repeat users behave differently from new users?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Designed an interactive Excel sales dashboard using pivot tables, slicers, and dynamic charts to analyze sales performance across regions, product categories, customers, and time periods.The dashboard helps identify trends, monitor KPIs, and support smarter business decisions.
Love how you've combined slicers with dynamic charts — the category and year filters make this instantly usable for business decisions without any extra explanation needed. The Top 5 Customers and Monthly Sales panels together tell a complete story. Clean and practical work Myra!
Title:
The difference between tracking data and understanding it
Most businesses are tracking data.
Very few are understanding it.
There is a difference — and it shows up in how decisions get made.
Tracking data means you have numbers somewhere. A spreadsheet updated every week. A report sent every month. An export sitting in someone's downloads folder.
Understanding data means those numbers tell you something specific. This channel is growing. This SKU is draining margin. This client segment is not renewing. Something you can act on before it becomes a problem.
The gap between the two is almost never about having more data. It is about structure.
Unstructured data gives you a feeling that things are being measured. Structured data gives you a direction.
I work with founders and business owners who have plenty of the first and very little of the second. The fix is usually simpler than they expect — not a new software, not a bigger team. Just a cleaner system around the data they already have.
If your numbers are being tracked but not really being used — that is the gap worth closing first.
Data VisualizationData AnalysisMicrosoft ExcelExcel VBAGoogle Sheetsbusinessintelligenceexceldashboarddatastructure
Performed end-to-end customer behaviour analysis using Python, PostgreSQL, and Power BI to uncover revenue drivers, customer spending patterns, and product performance insights for an e-commerce business.Developed analytical SQL queries, interactive dashboards, and visual reports to support data-driven business decisions.
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