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Problem
Webinar funnels need to do more than present information. They need to capture interest quickly, create enough anticipation to keep people moving, and make the transition from registration to the actual webinar feel seamless.
What I built
I designed and built a webinar lead-generation funnel for an MLM/network marketing summit.
The funnel starts with an opt-in landing page designed to communicate the value of the event, introduce the speakers, and encourage visitors to reserve their spot.
From there, I built the supporting journey:
Popup opt-in form for collecting attendee details
Confirmation/transition page after registration
A 5-minute countdown experience to build anticipation before the event
A dedicated webinar room where attendees continue to the actual presentation
The design was built around the event's speakers, schedule, social proof, and educational value while keeping the path to registration straightforward.
Technologies
HTML · Tailwind CSS · JavaScript · Systeme.io
I handled the frontend UI with HTML and Tailwind CSS, using JavaScript for the countdown and smaller interactions. Systeme.io was used for the funnel infrastructure, lead capture, CRM, and automation.
Result / Goal
The goal was to create a complete webinar funnel rather than a standalone opt-in page — giving visitors a clear path from discovering the summit to registering and entering the webinar experience.
Opt-in → Registration → 5-minute countdown → Webinar room.
A good example of how I approach funnel projects: the page is only one part of the experience; the journey between each step matters too.
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