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Teškoe is an independent fashion brand that began as inside jokes between two friends; slogans traded over chats, eventually printed on T-shirts and hoodies. My job was to turn that spirit into a real brand without killing what made it funny.
I wrote the full brand strategy: essence, voice, audience, and visual guidelines built around one idea - taste and identity don't require permission. Teškoe doesn't compete on luxury or trends; it sells recognition. Every campaign should feel like a sticker or an inside joke from a friend- spontaneous, witty, never malicious.
Strategy then moved into execution: a business case with content production plans, channel strategy, and rollout phases, plus a campaign built around burek, the Balkans' least glamorous, most beloved food.
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Fitness Brand Social Media Management & Content Strategy
This project showcases my ability to create high-impact social media content for fitness brands, gyms, personal trainers, and health & wellness businesses. The objective was to build a bold, motivational, and results-driven social media presence that inspires audiences while strengthening the brand's credibility and engagement.
I developed a cohesive content strategy that combines educational, promotional, and motivational content to keep followers engaged and encourage them to take action. Every post was carefully designed with strong visual hierarchy, dynamic typography, powerful imagery, and a consistent brand identity that reflects the energy and discipline of the fitness industry.
The content includes workout motivation, fitness myths vs. facts, nutrition tips, gym promotions, goal-setting posts, member engagement content, and educational graphics designed to provide value while promoting the brand's services. By balancing informative and promotional content, I created a feed that not only attracts new followers but also builds trust and encourages long-term audience engagement.
As a Social Media Manager, I focus on more than just creating visually appealing graphics. Every piece of content is developed with a marketing strategy behind it, ensuring it aligns with business objectives such as increasing brand awareness, growing an engaged community, promoting memberships, and driving customer conversions.
This project demonstrates my ability to transform a fitness brand into a recognizable and engaging online presence through strategic content planning, consistent branding, and compelling visual storytelling.
Aesthetic
Here is an unused logo icon from a logo project I worked on a few months back.
The idea of the logo icon was born out of a dove, which symbolizes peace.
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Send me a message today; let's collaborate to create GREATNESS!
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