One of our older concepts that still stands out to us is Sentra Wallet.

At the time, most crypto wallets leaned into dark themes and interfaces that felt built for experienced users. We wanted to explore a different direction. Something brighter, friendlier, and easier to navigate without losing the feeling of security or control.

The goal was simple: make managing digital assets feel approachable. We focused on clear information hierarchy, intuitive navigation, and a visual identity that didn't rely on the usual Web3 design trends.

Looking back, we'd definitely refine parts of it today, but the core idea remains the same. Great product design isn't about making crypto look more complex. It's about making it feel easier to use.

Going brighter and friendlier for a crypto wallet is still the harder design problem, most teams default to dark mode because it's easier to fake secure. What was the biggest pushback from users used to the darker wallet convention?

Social Media Campaign

The client needed a social media campaign that would urgently highlight the hunger crisis in Gaza and Palestine. Their old visuals failed to create a sense of urgency or inspire action, resulting in low engagement and weak donor response. I designed a new campaign with a focus on empathy and clarity High-contrast colors and bold typography for immediate attention Real imagery of affected children to evoke compassion Clear call-to-action buttons and repeated branding for instant recognition

Great 👍